Stereotyping

Richard Dyer wrote in the 'Role of the stereotypes' about how the complexity and diversity of a group or individual is reduced to a few limited characteristics.

• Stereotypes exaggerate difference, which may create conflict between groups
• The media may not invent stereotypes, but do reinforce them
• Stereotyping is a way of imposing order on diversity by oversimplifying traits
• Stereotypes are a way of quickly conveying info about a character 
• Seeing certain assumptions may help construct audience perception of the world
• Identities can be constructed and communicated via stereotypes
• Those with power stereotype the less powerful 

Some people who have power can take control