The hypodermic needle model suggests that the media injects a message into us, and this shapes our responses.
This theory is generally considered outdated
The hypodermic needle model suggests we are all the same and we all react the same way- we soak up messages without question.
In reality audiences can be passive (they comply with the message sent) or active
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Richard Dyer wrote in the 'Role of the stereotypes' about how the complexity and diversity of a group or individual is reduced to a ...
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The first part of my shooting covered the CCTV footage needed for my film. For this footage, I had to shoot from a high angle, to resembl...
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