Wednesday, 16 May 2018

Unit 6 evaluation

For my task I had to create 3 media platforms for a campaign. The 3 platforms I chose to use for my campaign were:


  • A magazine cover
  • Twitter page
  • Instagram page
Why 'Be Here Now'?

I decided to make a campaign on the album 'Be Here Now' because I believed that the album was rather underrated going by the quality of the album. I created the campaign as I have seen a few reviews giving it a bad rating etc. and seeing the album being overlooked. Therefore I believed I had to intervene and campaign for this album, and oppose to other peoples beliefs.


First of all, I decided to use a magazine cover as it quite easy accessible to the public. magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine)

I decided to create a twitter page as twitter is a very popular form of social media. I believe that, again, a twitter profile is easily accessible. Also, I researched the amount of twitter accounts that are existing; totaling 974million, just over 1/8 of the entire population of the world. Therefore I believed it would be ideal to create a twitter page. Also, I took into the consideration the fact that social media is always rising and getting larger, so with this their could be in excess of 1billion twitter users in the next few years.

Finally, I created an Instagram page because again, they're accessible to almost everyone. Instagram is a very popular form of social media, like twitter, which is also a free application. As of September 2017, Instagram had 800 million users, it also had a 100 million increase from April 2017, which shows no signs of stopping. Therefore I believed that an Instagram account would be effective for this campaign, as many people will be able to see the campaign, and follow it.

I believe my campaign will be release in march/ April. I believe this because this is the perfect time for it to surface, with Noel and Liam currently on tour and playing songs from this album, people will want to listen to it. Also, the novelty may have worn off from both Noel and Liam's albums, which may tempt people into going back and listening to oasis, and more specifically, Be here now.





For my magazine cover, I had to find the right picture that would compliment a continuous colour scheme and a continuous use of font. The second screenshot I believe didn't suit this criteria, simply as there is a complete contrast of colours going on the picture itself, therefore it didn't seem suitable and fit for use. When it came to the other pictures, I believed they were perfect, due to the background being consistent with colours which are dark and therefore the focus could be on the text and not what was going on in the background. After carrying out several drafts, I came to the conclusion that the first draft was more suitable, as the colours match the criteria of being eye-catchy and stand out. The same can be said about the font which fits with the magazine. Also, with the third draft, the colour clashes with the background image, as opposed to the first draft, which stands out as the colour of the text opposes with the background color. 

No comments:

Post a Comment

  Washington manager Mark Gibbon spoke to club media ahead of this weekends crucial clash against Durham City. The coach has issued an overl...