Audience decoding

Stuart Hall' model of mass communication suggested that there are a number of ways an audience will read (or decode) a message/ meaning found within a text

• Preferred (accept the message)
• Negotiated (accept with some and disagree with other)
• Oppositional (rejecting the message and does not agree)
• Abhorrant (Missed point and interpreted wrong. in addition to Hall's original theory)

This piece of media could be seen as preferred. This is because if a person picks up this magazine they may will want to look like this person and use it is as inspiration.

It could be negotiated as some people may agree with wanting to look like this, however some may not agree with some of the headlines, for example 'eat pizza, get lean'.

This could be seen as oppositional as some men may not want to look exactly like this and maybe they don't strive for perfection or 'how to defy your age'. They may see this as a fantasy.