media campaign

These are the 3 media formats I decided to use. Sharing and spreading the word of my campaign will allow it to grow in a short space of time

genre pastiche

• Subgenres- Specific categories that fall within a wider genre (e.g. zombie film)
• Hybrid Genres- a mix of several genres, combining codes/conventions
• Genre Subversion- Purposefully not fulfilling/ changing convention
• Genre Pastiche- A knowing copy of a genre (e.g. Tarantino)
• Genre Parody- A spoof of a genre for comedy purposes (e.g. scary movie)

assignment for pre production

Pre-production is the work done on a film, before the film work is underway. The first pre production stage is development, which starts off with film ideas, what the film will consist of. This will also include the music and sounds included in the film. This is where the legal issues come in as the people making the film will have to get around the copyright issues of the sound and would have to settle on a fee to legally use them. This is also the same for books and plays if they're required for the film. The last stage of pre-production is to ensure the screenplay is written.

The second stage of this is pre production. This is started by making preparations for the film shoot, and knowing where to shoot, what times and the dates. After making these arrangements, the cast and film crew are selected and hired for the film shoot. After they've hired their crew, the locations are finalised for the film.

Crowd fund film- Da Sweet Blood of Jesus

https://www.youtube.com/watch?v=n739-zHeooQ

This film was directed by Spike Lee; it was a smaller horror story. He took the decision to crowdfund because “no film studio would make it”. Around 6,400 people backed the funding of this film, helping raise a total $1,418,910. The funding took around a month to complete, starting on the 22^ndJuly 2013 through August 21^st2013.

The incentives offered for crowdfunding included spending a day with Spike Lee and the film editors, signed merchandise, bumper stickers, tickets to the film premiere and vintage pins.

Crowd fund film- Veronica Mars

https://www.youtube.com/watch?v=iksrM_LNZ6s8

Veronica Mars broke the record for the amount of donors backing this film project, totalling around 90,000 backers overall. The film raised $5,702,153 and the whole movie was funded. After having such a huge backing, the film was eventually given the seal of approval by Warner Bros to start production. Again with this film, it took around about a month to fund the whole film.

Incentives offered were varied. For example, a $10 donation would net you a PDF format of the shooting scripts on the first release day.  A $10k donation would get you movie premiere tickets and a speaking role in the movie.

Necessities

Crowd funding is a necessity to independent filmmakers as it allows them to produce a film with the help of others if they have been turned down elsewhere. It also helps them keep afloat in terms of money, no loans or repayments meaning they can keep their focus firmly on their film. Crowd funding  also allows a community feel toward a film. 

Funding: 

Foley studio: Priory recording studios- £480, Universal sound £240 p/h, FoleyFactory £1,250.

Green screen studio for 5 days: Camberwell studios £3,425                  

Bloomsburyfilmstudios- £2,250

Editing: Digital Snowball- £900

ADR: Recording studio- £720, Broadwater studios- £568.50

Makeup artist: LA Makeovers- £540, Antonio Spicer- £2,250\

Shot list:

A shooting list allows you to choose what you want with camera shots as they all need to fit within a budget. It allows you to create a schedule and an order for the camera shots, this helps the crew familiarise the days for shooting, and when they need to be shot. This also allows necessary time to be allocated for the shots and when they need to be shot by. This will give the production team the confidence they need ahead of carrying out the production.

Storyboard:

A storyboard is one of the must-do's ahead of carrying out the production. This is because it creates a visual image for the creator in the pre-production. The storyboard also helps the producer, giving them an idea as to whether it will work or not. This also allows the hired crew to see the idea, which means they can begin to start setting up the shots and the location scouting. With a storyboard, it helps the producer identify scripting errors, therefore it can be amended with ease.


Codes of practice

Before work is done on shooting and filming, the setting must have been decided, finalised and even built. Some areas may require a price as they may be private property. For example, if your shooting required a supermarket or somewhere open to the public, you would need to be granted access and therefore wouldn't be able to shoot there at your own will.

Carrying out a risk assessment for health and safety is a vital and will have to be done thoroughly to make sure the set is safe for both actors and crew. Legal action can be taken if a member of the crew is injured, costing a business a lot of money, therefore making many people redundant.

Regulatory bodies are those who watch over  and govern multiple film areas. Examples of these governing bodies are as follows:

Unions- They look after cast and crew.
Equity- They make sure actors are paid the correct wage
BECTU- They cover directors and technical crew
ASA- They are the advertising standards authority
Ofcom- They have control over the british television, making sure they have a wide variety of shows that fit the code of practice. For example if something has too much violence, they will determine the shows outcome

Casting

Searching for the perfect cast can be a long and painful process as you may come across plenty of amazing actors, however they may not fit the grade. If this is the case it causes a problem with production, as the character won't be able to be themselves and be able to express themselves. Finding the right cast is vital, not only for production but also for budget.

Semiotic Theories

• We actively create meaning by decoding signs
• Semiology is the science of these signs
• Ferdinand de Saussure suggested SIGNS are a combination of the SIGNIFIER (e.g. the image/ gesture/ word) and the SIGNIFIED (e.g. what we assume it means once we have interpreted it)

• Denotation- The literal meaning of the sign (e.g. a man who gives a woman a diamond ring)
• Connotation- The meaning attached to the sign (e.g. the ring may connote love, engagement, wealth etc)
• Symbol- A sign that stands for something- it must be culturally learned (e.g. our understanding of the significance of a man giving a woman a diamond ring)

In this magazine poster you can clearly workout who the main character is in the movie, that being Luke Skywalker. This is shown by him looking over the rest of the movie plot. Also as Luke is seen and portrayed as being a nice character, him being at the top, looking rather menacing could show a plot twist in the film. Maybe, with the red misty background its portraying evil, maybe he will turn to the dark side in spite of the recent movies. This could be a catch line for any potential audience, with this poster it will entice them as to what may happen in the movie.

Audience decoding

Stuart Hall' model of mass communication suggested that there are a number of ways an audience will read (or decode) a message/ meaning found within a text

• Preferred (accept the message)
• Negotiated (accept with some and disagree with other)
• Oppositional (rejecting the message and does not agree)
• Abhorrant (Missed point and interpreted wrong. in addition to Hall's original theory)

This piece of media could be seen as preferred. This is because if a person picks up this magazine they may will want to look like this person and use it is as inspiration.

It could be negotiated as some people may agree with wanting to look like this, however some may not agree with some of the headlines, for example 'eat pizza, get lean'.

This could be seen as oppositional as some men may not want to look exactly like this and maybe they don't strive for perfection or 'how to defy your age'. They may see this as a fantasy.

Polysemy

Roland Bathes said texts were either 'open' or 'closed'.

He suggested none were fully one or the other (as there is always room for interpretation), however some texts attempt to restrict their meaning more than others

Some texts encourage polysemy (multiple meanings) and are open texts

Some texts discourage polysemy and are closed texts

This is a closed text as it uses words in the picture for a national interest in reference to Donald Trump. Also there is a slight fade of blue in the picture which is one of the main colors of his party, The republican party. Meanwhile the picture shows Trump standing there tall and looking cons ident and emoting with his hands.